As part of Lafavre’s ongoing commitment to blending nostalgic Americana with a modern, sport-inspired edge, I helped lead and secure a $70K+ partnership between Lafavre, NASCAR legend Mark Martin, and Winn-Dixie. This collaboration celebrated both Winn-Dixie’s Southern heritage and Mark Martin’s iconic racing legacy—creating a collection that felt authentically vintage yet deeply tied to Lafavre’s identity.

I worked directly with the Martin family to gain insight into the cars and moments that resonated most with fans, ensuring every detail honored Mark’s legacy. I hand-painted the graphic featured on both the front and back of the sweatshirt and designed the full capsule collection—from concept and color direction to final artwork.

This project represents the perfect intersection of storytelling, design, and brand collaboration, reviving the nostalgia of classic NASCAR while maintaining Lafavre’s signature contemporary feel.