The Players Championship 2025
The Players Championship 2025 Fan Shop Collection
I collaborated directly with the PGA Tour and Lafavre’s CEO to design and produce an exclusive capsule collection for The Players Championship 2025. The collection sold out within the first ten minutes of launch, underscoring the strength of its concept and execution. Each piece was thoughtfully crafted, from initial ideation and digital mockups through production, giving me valuable experience in bringing large-scale fashion projects to life in partnership with major organizations. I ensured all artwork was production-ready, optimized for both screen-printing and embroidery applications, while gaining firsthand insight into the processes of scaling designs for higher-volume manufacturing.
Marketing & Athlete Collaboration
To elevate the launch, we partnered with Jacksonville Jaguars player Jarrian Jones for the campaign photoshoot and marketing rollout. His involvement brought an authentic athletic presence to the collection, strengthening its connection to fans and amplifying the visibility of the release. This collaboration gave me valuable experience in coordinating creative direction with professional athletes and aligning design storytelling with marketing strategy.
Jarrian Jones
NFL JAGS Corner Back
2025
03/15/25
From Digital conception to life
I designed each piece digitally, creating detailed mockups in Adobe to visualize how the collection would come to life. Every design was built into a clear SKU system, allowing the PGA Tour team to review, compare, and select their preferred styles with confidence. This process not only streamlined collaboration but also ensured production accuracy, setting the foundation for a seamless transition from concept to final product.
